Customer Relationship Management - CRM

Customer relationship management (CRM) is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers, clients and sales prospects.

Perform marketing automation through multi channel campaigns. Manage customers and their contacts; provide customer support through case management. Track sales activities, establish sales teams and account teams and manage leads and opportunities.

Opentaps Open Source ERP + CRM is a fully integrated application suite that brings together top-tier open source projects to help you manage your business more effectively.  

Features:

Reporting:

• Sales Trends
• Marketing Analytics
• Case Reports
• Dashboards
• Share calendar and tasks with the entire team
• Quotes, order entry, and order prioritization

Marketing Automation:

• Multi Channel Campaigns
• Campaign Wizard
• Email Marketing
• Web To Lead Forms
• Create sales visibility with forecasts
• Lead Management
• Marketing Analytics

Customer Support

• Case Management
• Inbound Email
• Knowledge Base

IW builds custom web based CRM software that can fit your business model and integrate into applications and services that you already use. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.